You are a beginner and want to avoid mistakes while setting up an Ad? Do you wish to learn how to make an Ad more relevant to the user? You are curious to know what features you can use to set up an effective Google Search Ads Campaign that brings more traffic? Do you want … Read more
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is fast approaching. Universal … Read more
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner. Here is a screenshot from Tim … Read more
What Is Google Lighthouse? Google Lighthouse is a free Google tool that helps you improve the quality of webpages on your website. The tool audits your pages for performance, accessibility, SEO, and more. And offers suggestions so you can improve these aspects. It is open-source software—anyone can use it on any webpage. Whether you’re a … Read more
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out. In the past … Read more
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. … Read more
Here’s a trick question. A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers. Should you: a. Delete the non-performing page? b. Rewrite the content? c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate! Yup, … Read more
Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I could be wrong but look at the volcanic rock-like carpets and bubble thing hanging from the ceiling. This was posted by Google’s Daniel Waisberg from the Search Central Live Belo … Read more
Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest … Read more
I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore and it’s a super-interesting feature I have covered in a previous blog post. Google tested Explore in the spring of … Read more
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