Google has released version 2.4 of the Google Ads Editor, this comes 14 weeks since version 2.3 was released in March 2023. The new version gains video asset library, multi-account overview, Google Drive integration, scheduled posts, editable product groups and listing groups and more. Here is the full list of changes you can expect in … Read more
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more
In today’s world, an increasing number of shoppers are shifting their preferences from physical stores to online ones, such as mobile apps or websites. The growth of online shopping, accelerated by the COVID-19 pandemic, has led retailers to explore new avenues like eBay, Amazon, Walmart, Farfetch, and other marketplaces to sell their products and reach … Read more
Estimated reading time: 9 minutes In the dynamic and fiercely competitive world of digital marketing, businesses are constantly searching for the perfect formula to unlock growth and achieve unparalleled success. Amidst this pursuit, two strategies have emerged as the dynamic duo driving business growth: Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Picture this: … Read more
May 24, 2017 | Posted by Rank Ranger No one knows your data like you do. In fact, no one has access to your data the way you do. Not even Google, or Microsoft, or yes, even Rank Ranger, has access to the plethora of data you’re tracking, storing, or otherwise keeping tabs … Read more
Time to release Yoast SEO 20.9! In this release, we’ve added a new option for the Wincher integration, plus the regular round of enhancements, improvements, and fixes. Enhancing the Wincher rank tracking integration A while ago, Yoast SEO and Wincher joined hands to allow you to track your website’s ranking status in Google straight from … Read more
If you’re a site owner using WordPress, chances are you’re already using Yoast SEO to optimize it. But did you know that you can use Yoast to leverage the power of Semrush, without ever needing to leave your site editor? Below, we’ll show you how Semrush and Yoast SEO work together—and how you can use … Read more
In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television (CTV) with search advertising, which will enhance campaign performance. The study, published on Thursday, seeks to assist marketers in comprehending how TV streaming, native, and search ads collaborate to boost full-funnel effectiveness. Achieving … Read more
August 10, 2022 | Posted by Rank Ranger In March this year, Google announced that as of July 1, 2023, they will no longer be supporting Universal Analytics. This means the digital marketing community will be moving over to Google Analytics 4. Now, it’s important to understand that GA4 is not built on … Read more
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