Max

The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising

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The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance … Read more

Google Ads To Migrate Vehicle Ads From Smart Shopping To Performance Max Next Month

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Google Ads To Migrate Vehicle Ads From Smart Shopping To Performance Max Next Month

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, … Read more

Google is upgrading Vehicle Ads to Performance Max

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Google is upgrading Vehicle Ads to Performance Max

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such … Read more

IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns

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IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according … Read more

Google’s Performance Max Best Practices Guide gets major update

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Google’s Performance Max Best Practices Guide gets major update

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-**** with the latest best practice guidelines from Google, the strategies you use … Read more

How to track Performance Max campaigns with Google Apps Script

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How to track Performance Max campaigns with Google Apps Script

If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out … Read more

How to harness DSA wins in Performance Max

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How to harness DSA wins in Performance Max

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.  By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage … Read more

Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max

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Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out. Ginny Marvin, the Google Ads Liaison, said on Twitter, We’re rolling out 2 new brand controls in Search and in … Read more

Google Ads Automatically Created Assets For Performance Max Campaigns

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Google Ads Automatically Created Assets For Performance Max Campaigns

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well. This was spotted by Dennis Moons who shared this with me on Twitter. He said, “Seems Google is testing the “Automatically created assets” setting for … Read more

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