Max

Leveraging Generative AI for Image Creation in Performance Max Campaigns

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Leveraging Generative AI for Image Creation in Performance Max Campaigns


In this blog, we dive into Google Ads’ groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativity, this new feature allows users to generate unique images based on specific prompts, opening up a world of possibilities for businesses in need of fresh, high-quality visuals.

Currently available to eligible customers in the United States, with a global launch planned for 2024, Google’s Generative AI promises to revolutionize the way ads are created and optimized.

Join us as we explore the ins and outs of this innovative tool, from generating new images to future expectations of refined control and improved quality. Stay ahead of the curve with the latest in AI-driven advertising!

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Google Ads Performance Max Products With Brand & Custom Labels

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Google Ads Performance Max Products With Brand & Custom Labels

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product … Read more

Google Ads AI Asset Generation For Performance Max Rolling Out

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Google Ads AI Asset Generation For Performance Max Rolling Out

Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns. Sounds familiar? Yea, Google announced these features at the Google Marketing Live event back in May. Google said, “We … Read more

Google Ads Beta Search Themes For Performance Max

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Google Ads Beta Search Themes For Performance Max

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns. Note, right now it is optional, but in early 2024, Google will automatically upgrade your existing … Read more

Google adds search themes to Performance Max

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Google adds search themes to Performance Max

Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., what topics lead to conversions) or customers (e.g., search queries your customers are likely to use) to help improve performance. As Google explained: “When you … Read more

Boost Leads and Sales with the Updated Google Ads Performance Max Guide for Small Businesses – Digital Freak

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Boost Leads and Sales with the Updated Google Ads Performance Max Guide for Small Businesses – Digital Freak

In today’s fast-paced digital landscape, staying ahead in the online advertising game is essential for small businesses aiming to expand their reach and drive performance. Google, the frontrunner in the world of online search and advertising, has rolled out an updated Performance Max best practices guide that presents a goldmine of strategies tailored for retail … Read more

Webinar: Advanced Google Performance Max strategies

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Webinar: Advanced Google Performance Max strategies

Add Search Engine Land to your Google News feed.     New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and … Read more

Google Performance Max: Everything you need to know

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Google Performance Max: Everything you need to know

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate … Read more

Google adds URL Contains targeting functionality to Performance Max

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Google adds URL Contains targeting functionality to Performance Max

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by Google Ads expert Thomas … Read more

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