Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and … Read more
The Facebook Pixel is a crucial tool in digital advertising, powering data-driven marketing strategies. It tracks and analyses visitor actions on your website, providing valuable data to optimise advertising. Retarget audiences, measure conversions and understand customer behaviour for tailored Facebook campaigns In this blog, we delve into the specifics of Facebook Pixel optimization for optimal … Read more
A new generative AI-powered assistant designed to streamline tasks and accelerate decision-making and problem-solving in your business. Amazon Q can be tailored to your company’s needs and allows you to have conversations, generate content, gain insights, and act by connecting to your enterprise systems, data, and code. Amazon Q offers user-based plans, so you can … Read more
In our fast-paced digital age, where smartphones have become an extension of ourselves, technology is increasingly playing a vital role in shaping our well-being. For those grappling with psychological and psychiatric disabilities, the journey towards mental health has found an ally in the form of innovative apps. In this installment, we set our sights on … Read more
INTRODUCTION: In the ever-evolving landscape of e-commerce, adopting modern technologies is essential to stay competitive and deliver a seamless online shopping experience. HCL Commerce, a robust e-commerce platform, can be further empowered by integrating with Spring Boot—a powerful framework for building Java-based microservices. In this blog post, we’ll explore the synergy between HCL Commerce and … Read more
Nowadays, having a strong social media presence is crucial for any brand or business. With the rise of social media marketing, it’s no longer just about organic reach and engagement. Paid social strategy has become an essential component in maximising your brand’s online visibility and ultimately driving conversions. Why Invest in Paid Social? Paid social … Read more
Last week, Boston was a buzz with innovation, big announcements, and a shared vision for the future of digital experience at Acquia Engage 2023. Among the myriad of insightful sessions and keynotes, two emerging themes took hold: the evolution of AI and the imperative of accessibility. The event illuminated how these facets shape a more inclusive … Read more
Software development has evolved rapidly over the years, with advancements in agile methodologies, DevOps practices, and continuous integration/continuous deployment (CI/CD) pipelines. However, as software applications become more complex, the need for efficient and effective testing is more crucial than ever. This is where autonomous testing steps in, offering a game-changing approach to software testing. Pic … Read more
In today’s hyper-competitive business world, ensuring the continuous and efficient operation of critical machinery and equipment is paramount. Traditional maintenance strategies, based on scheduled inspections or reactive fixes, often fall short in preventing costly downtime and equipment failures. This is where Predictive Maintenance, powered by Artificial Intelligence (AI) and Machine Learning (ML), comes into play. … Read more
Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder … Read more
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