It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more
January 4, 2023 | Posted by Shay Harel Big announcement. As you probably know by now, Rank Ranger is a Similarweb company and this puts us in a unique position. You see, Similarweb’s data is second to none. And we have access to it. And that brings us to how we bring you … Read more
Updated: March 31, 2023. Learn how to reverse video search on Google and using various third-party tools. Have you ever wondered how to find out where a particular video comes from? With the advent of technology, it has become easier than ever before. With reverse video search, you can effortlessly search for the video’s source … Read more
Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification. Why is he no longer recommending you verify all the property types, www, non-www, HTTP, https, etc? Because he said on Reddit, “in practice you’ll … Read more
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority … Read more
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they … Read more
Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives also mocked Google for Bard’s lack of citations and said Bing Chat is better. … Read more
Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than they were previously, but I am not sure. This was spotted by Khushal Bherwani who shared a few screenshots of this on Twitter, here is … Read more
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than … Read more
Google recently started rolling out the Helpful Content update. It was expected to make a big splash, but so far, the rollout has not led to big changes in search rankings. There is now a growing consensus that the Helpful Content update may not be as big of a deal as people initially thought. However, … Read more
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