Six months ago, I covered the famous (non) “buckle up” comments about the changes coming to Google Search over the next several months. Well, Andy Simpson posted a recording of Danny Sullivan, Google’s Search Liaison, who said these comments and I thought it would be good to listen to them now – 6 months later. … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the differences between algorithm updates, data refreshes and more – again. Google Search Console doesn’t keep data for de-indexed URLs. Google lifted some of the … Read more
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023. The 2024 … Read more
Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list of up-to-**** statistics to give you insights from trusted sources on Google search trends. Top Google search statistics Google has a web index of “about 400 … Read more
We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This capability is the result of an evolution … Read more
Gary Illyes from Google said on LinkedIn that Google Search Console doesn’t “keep (almost) any data for un/de-indexed.” He added, “There’s also an element of “what if the URL comes back”, but that’s less relevant.” This came up when Adam Gent “noticed that Google can drop the canonical data (both user-selected and Google-selected) for pages … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says site reputation abuse is not about links, it is about content. Google Local Service Ads ranking removed proximity as a ranking signal. Google Shopping may … Read more
Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content … Read more
For the original iTunes version, click here. Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is another Google search ranking update going on today, May 9th – Google did not confirm it. Google’s CEO, Sundar Pichai, responded to concerns about search … Read more
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