Search engine optimization (SEO) has been an ever-evolving field since the dawn of the internet age. Just when marketers think they’ve got it all figured out, along comes a new development that changes the game. The latest of these developments? The meteoric rise of voice search. What Is Voice Search? Voice search is the function … Read more
It looks like Google’s SGE is here to stay as the company is testing new ways how this artificial intelligence or AI-powered search engine looks. Spotted by X user Glenn Gabe, SGE now looks lighter, with fewer colors and with a show more button. “SGE doesn’t trigger a large block by default anymore… it’s now … Read more
Do you see any changes in your content rankings? That’s probably because of Google’s September 2023 Helpful Content Update, which wrapped up on September 28, exactly two weeks after Google’s Search team rolled it out. The Helpful Content System is a set of Google’s ranking factors that “better reward content where visitors feel they’ve had a satisfying … Read more
If you want to maximize your content for Google’s search engine results pages (SERPs), then you need to take advantage of the ‘people also search for’ (PASF) feature. This feature helps users see queries that are similar to their search query; it’s like having a clear blueprint that displays what people want to discover. In … Read more
Remember when Google said that links were a top-three ranking factor in 2016? Well, that’s no longer the case, according to Search Analyst Gary Illyes. “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time,” said Illyes … Read more
The search engine giant finally wrapped up its August 2023 broad core update on September 7, 2023, 16 days and three hours after its initial rollout. Here’s Google’s announcement from X: “The rollout is now complete as of September 7, 2023.” To check the status yourself, you can also visit its Google Search Status Dashboard here. This broad core update … Read more
Many search engine optimization (SEO) professionals have been speculating that technical SEO is dead. But Google Search Advocate John Mueller says it’s alive and kicking. In his X thread reply, he said that this aspect of SEO “continues to be the foundation of everything built on the open web.” This is in response to user @yigitkonur, who … Read more
If you’re looking for a reason to continue optimizing your website for search engines, this is it. BrightEdge recently shared a survey showing that 85% of titles in the top 5 positions in Google results contain keywords. While this should not come as a surprise, it’s a good reminder to keep search engine optimization (SEO) … Read more
If you’re seeing any shift in your rankings, that’s because Google is rolling out another Core Update. Announced last August 23, 2023, by Google Search Central’s X account, the August 2023 Core Update is a routine algorithm tweak by Google to ensure it’s bringing users the most relevant and helpful results. So far this year, Google … Read more
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to my voice assistant, desperate for help, “Hey Google, how many ounces in a cup?” Instantly, I received an accurate answer, saving my dish and my … Read more
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