What Is Average Time on Page in Google Analytics? Average time on page was a Google Analytics metric that helped determine how long users engaged with your website content. It measured the average amount of time your users spent on any given page on your site. This was in Universal Analytics (UA), and the metric … Read more
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s a growing sentiment that Google search is not serving search marketers well. How do we continue to optimize search efforts and … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their Order Cloud Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The Order Cloud Specialization is … Read more
Did you know that you can search both Bing and Google (or other search engines) at the same time using the Microsoft Edge browser? Well, you can. Mikhail Parakhin from Microsoft pointed this out on X and wrote, “In Edge, you can search in two engines simultaneously: if Bing is your default and you click … Read more
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most … Read more
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
We are thrilled to announce that Perficient has been named one of the Top Workplaces in Detroit in 2023 by the Detroit Free Press for the fifth consecutive year (2019, 2020, 2021, 2022). This is proof of Perficient’s ongoing commitment to creating a positive and rewarding work environment for our employees, and we are honored … Read more
On November 1, 2023, The Verge released an article titled “The people who ruined the internet,” suggesting a growing perception that “Google isn’t as useful anymore.” According to author Amanda Chicago Lewis, “a lot of folks are unhappy, in 2023, with their ability to find information on the internet, which, for almost everyone, means the … Read more
Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more
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