In case you missed it, Girlboss and Semrush teamed up to kick off the year with a webinar, led by an expert panel made up of Girlboss’ Social Media Manager Cheska Castro, Head of Content & Comms at Island Jess Cook, Co-Founder and COO of Landing, Miri Buckland and Julia Holmqvist, Semrush’s Social Media Manager. … Read more
What will the rest of 2024 bring for small businesses? In this guide, we’re covering 10 of the hottest small business trends you should keep an eye on. They focus on different aspects of business—from digital marketing to workforce management. Let’s get started. 1. More Consumers Will Involve Sustainability in Purchasing Decisions Consumers are growing … Read more
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet … Read more
Knowing how your target market uses mobile or desktop devices helps you plan your marketing strategy. And reach more of your intended audience. Let’s compare mobile vs. desktop usage, the advantages and disadvantages of each, and actionable tips you can use for your business. Mobile vs. Desktop Usage Statistics for 2024 To show the differences … Read more
Keeping up with the latest marketing trends lets you stay ahead of your competitors. And run innovative marketing campaigns that can catch your audience’s attention. But it’s important to adopt them before they become mainstream. If you’re late to the game, your marketing might not feel unique or new to your customers. We’ve put together … Read more
If marketers know one thing for sure, it’s this: content marketing trends are constantly changing. And according to industry experts, artificial intelligence (AI) dominates the 2024 content marketing trends. With the explosion of AI technology over the last two years, the need for the human touch has never been greater. Using the experts’ advice from … Read more
The age of artificial intelligence is truly here. In 2023, we saw a series of monumental developments in the world of AI—from the launch of OpenAI’s GPT-4 to Google’s rollout of AI-powered search. And after a year of such drastic technological changes, businesses of all sizes are wondering to what extent they should ride the … Read more
Google Trends is one of the most popular tools for brands to stay up to **** with what people are searching for online. The platform collects data around real-time search interest. It helps users better understand what people are looking for, when and where they’re looking from, and – crucially – why. Google Trends is … Read more
SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to **** with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. We discussed the major updates from 2023 last month. Ideally, these updates … Read more
As we step into the ever-evolving landscape of digital marketing in 2024, the industry is set to witness a fascinating blend of technological advancements, changing consumer behaviours, and a relentless pursuit of innovation. In this article, our small business marketing agency in Melbourne willlook at the key trends shaping the digital marketing landscape, explore the … Read more
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