Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. If Microsoft can provide a product … Read more
If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results since the launch of the Google March 2024 core update. Google has told us to be patient … Read more
For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the … Read more
Over the past couple of weeks, I’ve been informed of a number of local user interface changes to the Google local panels in the search results. Here are some of those changes, not including what I already covered here. (1) Google Social Media updates – as covered here – via Mike Blumenthal and Claudia Tomina: … Read more
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature can now automatically optimize video … Read more
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates have been designed to “enhance creativity, diversify revenue and make … Read more
Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The updated documentation is in the ranking section of … Read more
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been a busy week. Over the past week, we have seen some interesting Google search ranking volatility, some related to these algorithmic updates and some related to Google issuing manual actions over the updated spam … Read more
Danny Sullivan, Google’s Search Liaison, said again that the search company “generally try to avoid” overlapping algorithmic updates. This is after Google released both the March 2024 core update and March 2024 spam update the same day. While the spam update should take two weeks to roll out, the core update can take up to … Read more
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