SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

 Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more

SEO ROI Calculator – Easily Calculate SEO Return on Investment

SEO ROI Calculator – Easily Calculate SEO Return on Investment

As you may know, SERPed.net allows you to create your own keyword lists, regardless of the tools that you used to help you find them. Well, we recently added a new feature, called “SEO ROI Calculator”, to our “Keyword Lists” tool. As you would have guessed, this feature helps you calculate return on investment, whether … Read more

Google Updates Search Console With New Merchant Reports

Google Updates Search Console With New Merchant Reports

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more

Google Ads Editor version 2.3 is out with 12 new features

Google Ads Editor version 2.3 is out with 12 new features

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now … Read more

3 Steps to Steal Your Competitor’s Traffic

3 Steps to Steal Your Competitor’s Traffic

For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe contest. … Read more

Google Search Console breaks out Merchant listings and Product snippets appearances

Google Search Console breaks out Merchant listings and Product snippets appearances

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the … Read more

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