What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. It’s the trust you build by consistently creating high-quality content around a subject close to your business. For example, Semrush is a leading voice on SEO and content marketing. We’ve spent years building topical authority in these areas. … Read more
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and … Read more
Blog / Link Building / 7 of the Best Link Building Tools For Reinforcing Your Off-Page SEO Strategy In today’s digital world, a website’s success depends on its visibility and authority in search engine rankings. Link building plays a key role in achieving this success, but it can be complex and time-consuming. To build a … Read more
If you want to succeed with a Google SEO campaign, you need a strong backlink profile consisting of high-quality, trusted websites that link to your content. The proof? The top Google result contains an average of 3.8x more high-quality backlinks than positions #2 – #10. Also, countless experiments and campaigns have proved the effectiveness of … Read more
In the realm of professional networking and personal branding, LinkedIn has emerged as a powerhouse platform packed with great features. With over 922.3 millionmembers worldwide, it offers a unique space for individuals and businesses to connect, share insights, and build a strong online presence. One prominent feature that contributes to this growth is LinkedIn authority … Read more
Moz, a pioneering figure in search and digital marketing solutions, introduced Brand Authority™, a new metric designed to gauge online brand strength, at MozCon. This analytical tool empowers companies to evaluate their competitive environment with a unique brand comparison visualization feature. Recognizing an industry shift and an unmet need to quantify brand salience, Moz’s search … Read more
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. … Read more
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority. As you know, on-page SEO is about enhancing individual … Read more
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at … Read more
With the rise of large language ****** (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills … Read more
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