From Tables to Text: An AI-Assisted Reporting Journey

From Tables to Text: An AI-Assisted Reporting Journey

In today’s data-driven world, the demand for insightful and well-structured reports has never been greater. The advent of generative AI has opened exciting possibilities for automating the report-writing process. In this blog post, we will take you through our experience in creating an application that leverages generative AI to assist in generating reports from tabular … Read more

B2B SaaS SEO: Mapping your keywords to the customer journey

B2B SaaS SEO: Mapping your keywords to the customer journey

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B).  Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the … Read more

Our Digital Transformation to Oracle Cloud HCM – A Deep Dive into Our Migration Journey – Part 3 / Blogs / Perficient

Our Digital Transformation to Oracle Cloud HCM – A Deep Dive into Our Migration Journey – Part 3 / Blogs / Perficient

Recently, Perficient digitally transformed for success by migrating to Oracle Cloud HCM. To share our story, we invited key stakeholders Andrea Lampert, Michael Zucker, Cathie Meyers, and Mike Grennier to join a panel discussion moderated by Stuart Massey, Principal of our Oracle ERP practice.   As Vice President of People, Andrea is responsible for working across … Read more

Katie Griffith Shares Her Career Journey and Bright Paths Experience at Perficient / Blogs / Perficient

Katie Griffith Shares Her Career Journey and Bright Paths Experience at Perficient / Blogs / Perficient

Perficient is committed to advancing STEM education, improving the health and well-being of others, and making a difference in the community. Through our Bright Paths Program, in partnership with Strayer University’s Hackbright Academy and DevMountain, we’re providing relevant learning experiences that prepare students for the tech workforce. The fully funded 16-week custom coding bootcamp offers … Read more

Hogwarts Competition Recap – A Magical Journey at the Lafayette Delivery Center / Blogs / Perficient

Hogwarts Competition Recap – A Magical Journey at the Lafayette Delivery Center / Blogs / Perficient

In the enchanting world of office camaraderie, LDC employees embarked on a mystical journey, competing in a Hogwarts-themed competition that brought out the wizardry in them. With a plethora of challenges, activities, and house-related quests, the teams at LDC proved that teamwork and creativity know no bounds. House Sorting: The competition began with employees being … Read more

Customer Touchpoints: Influencing the Buyer’s Journey

Customer Touchpoints: Influencing the Buyer’s Journey

Key Points Customer touchpoints include all of the interactions a customer has with a business or brand throughout each stage of the customer journey, from awareness to point of sale. Every touchpoint influences how customers feel about your brand — their trust level, how authentic their brand connection is, and their willingness to believe your … Read more

Mapping the customer journey for SEO and marketing success

Mapping the customer journey for SEO and marketing success

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds.  A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a … Read more

TikTok launches new tool for improved insight into customer journey

TikTok launches new tool for improved insight into customer journey

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how customers … Read more

Upcoming Webinar: Navigate Your Headless Commerce Journey With SAP Commerce Cloud / Blogs / Perficient

Upcoming Webinar: Navigate Your Headless Commerce Journey With SAP Commerce Cloud / Blogs / Perficient

Mark Your Calendars ****: Wednesday, October 25th | Time: 11:00 AM – 12:00 PM CT Are you ready to take your e-commerce game to the next level? Join us for an illuminating session hosted by Perficient’s seasoned commerce experts. We’re here to demystify complexities, share real-world success stories, and provide you with actionable advice to … Read more

[Webinar] Perficient’s Own EBS to Oracle Cloud HCM Journey / Blogs / Perficient

[Webinar] Perficient’s Own EBS to Oracle Cloud HCM Journey / Blogs / Perficient

Join us to learn how Perficient, a global digital consultancy with 7,500+ employees, is modernizing HR functions and enhancing the employee experience while better supporting our business by migrating from Oracle E-Business Suite to Oracle Cloud HCM. Andrea Lampert, VP of People, and Michael Zucker, VP of IT join key stakeholders from our HR team … Read more

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