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It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise … Read more
Retailers have come under fire for lack of diversity in ******, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. … Read more
Are you new to Marketing Cloud? If yes, you must have heard about a fascinating tool known as Journey Builder. Let’s learn more about what is Journey Builder, what can you achieve, and what are the applications of Journey Builder? What is Journey Builder? Journey Builder is a tool provided by Salesforce Marketing Cloud used … Read more
We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on … Read more
At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content brings users to your site and keeps them there, meeting them at their search intents and guiding them down the conversion funnel. However, we often forget to analyze where content leads users once they interact … Read more
SEO is one of the pillars of digital marketing, and SEO itself is already a vast field to understand and know about. Many people get overwhelmed, especially beginners, by the tons of information they have to take in and digest. This article will help beginners start with their SEO journey. Like any other industry, including … Read more
Understanding the buyer’s journey, and optimizing it to maximize effectiveness, is one of the most important ways to: Create exceptional experiences Build trust Strategically connect with your audience The problem is: The traditional model makes major assumptions about human behavior that are outdated, and often, downright wrong. Due to the limitations and assumptions of the … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
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