Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.” Sometimes sites just lose their luster, the … Read more
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so … Read more
I had a fascinating conversation with Google’s Bard in which it told me how quality raters help make it more accurate. Caution: This article contains a conversation with Bard in which we have no idea of knowing which parts are hallucinated. It is an interesting conversation, but should not be relied upon as truth. As … Read more
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. … Read more
November 22, 2022 | Posted by The In Search SEO Podcast In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content … Read more
There are many changes in the latest update to Google’s search quality evaluator guidelines. Google has given us much more information to understand whether the topics our sites cover are considered YMYL. In this article we will discuss what we can learn from these clarifications. They may help us understand what Google’s algorithms want to … Read more
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good … Read more
Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more
Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor … Read more
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