TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content. If your content isn’t adapted to the platform, … Read more
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, … Read more
Introduction Investing is a crucial aspect of achieving financial goals and securing a stable future. When it comes to investing, understanding different asset classes is fundamental to making informed decisions. Asset classes are broad categories of financial instruments with similar return characteristics. Each asset class has its unique features, and by diversifying across various types, … Read more
Google Discover can help you get in front of your target audience for free. And send thousands of visitors to your website every month. Read this guide to learn how to optimize for Google Discover and increase the chances of having your content displayed in users’ Discover feeds. What Is Google Discover? Google Discover is … Read more
Every industry in the digital era is highly competitive, and competition in the law firm industry is also aggressive. According to IBS World, an increase in the number of businesses in 2023 with employees leads to a rise in demand for legal services. And more than 90% of potential clients use a search engine to … Read more
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is … Read more
Content repurposing is the practice of reusing all or parts of your existing content. This usually involves changing up the format, e.g., from a blog post to a video. In this post, you’ll learn how to repurpose your existing content in different ways. What are the benefits of repurposing content? Repurposing content allows you to reach … Read more
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google … Read more
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