Analyzing The February 2023 Product Review Update

Analyzing The February 2023 Product Review Update

Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more

January 2023 Rich Results Weather Report Update

January 2023 Rich Results Weather Report Update

December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to leave all the negative energy in 2022 and start the new year with renewed performance. This January, we’ve seen December’s fluctuations turn into a steady … Read more

The 2023 Google Analytics 4 (GA4) Update

The 2023 Google Analytics 4 (GA4) Update

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset ****. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, … Read more

The July 2022 QRG update – what SEOs can learn about quality raters, YMYL and search

The July 2022 QRG update – what SEOs can learn about quality raters, YMYL and search

There are many changes in the latest update to Google’s search quality evaluator guidelines. Google has given us much more information to understand whether the topics our sites cover are considered YMYL. In this article we will discuss what we can learn from these clarifications. They may help us understand what Google’s algorithms want to … Read more

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