We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another SEO plugin. After carefully reviewing the issues, we found a similar but less severe vulnerability in Yoast SEO, which we … Read more
Google often announces algorithm updates that can alter how the search engine operates. These changes also affect the rank positions of the search results — for better or for worse.
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out. In the past … Read more
Newest information: The December 2022 Helpful Content Update. I think the helpful content update is going to cause so much confusion and panic amongst SEOs and site owners. Google’s helpful content update may drastically shake the SEO world. So far it’s been rather quiet, with just a small handful of sites reporting being hit. With … Read more
The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or enhancement is relevant to every business, there are trends and topics that have applications to many, if not all, BrightEdge customers. Here are the things that have happened in the last month that are important … Read more
As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until … Read more
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new … Read more
The Google February 2023 Products Review rollout is complete and has been causing significant volatility. The update first rolled out on February 21, 2023, and was completed on March 7, 2023, taking 14 days to roll out. Although the February Product Review Update is quite similar to past updates, it had a much wider reach … Read more
Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing … Read more
Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks. Bing also hinted that the Bing Search answers would be replaced with Chat-based answers. Bing’s sidebar with Bing Chat is now in … Read more
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