© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked … Read more
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates. First look. The new upload option … Read more
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more
YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed load times. Why we care. YouTube’s intensified efforts against ad blockers, at the potential expense … Read more
In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter … Read more
Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end … Read more
Microsoft’s Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster DALL-E 3.0 experience. The results were about even, with Bing Chat just edging out DALL-E 3.0. Mikhail Parakhin wrote, “A quick poll to … Read more
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