Video: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Video: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the … Read more

Why And How Local Businesses Should Use Video In Their Digital Marketing

Why And How Local Businesses Should Use Video In Their Digital Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more

Video Marketing: The Ultimate Guide for 2024

Video Marketing: The Ultimate Guide for 2024

What Is Video Marketing?  Video marketing is when you use video content to promote a brand, product, service, or cause.  It involves planning, creating, editing, and sharing videos for different mediums. From social media platforms to websites and vlogs. Marketing videos can help generate engagement, brand awareness, and leads. This is especially true if your … Read more

Video: Google March Core & Spam Updates, Manual Actions, Spam Policies, Bing Webmaster Tools, Deep Search, Paid Search & More

Video: Google March Core & Spam Updates, Manual Actions, Spam Policies, Bing Webmaster Tools, Deep Search, Paid Search & More

For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing … Read more

Video: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Video: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also … Read more

A technical guide to video SEO

A technical guide to video SEO

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content. Self-hosting … Read more

Video: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Video: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million … Read more

Video: Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local

Video: Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local

For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt recipe bloggers big time right before the Super Bowl. Google’s featured snippets disappeared for a couple of hours on Thursday. Google’s … Read more

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