A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank … Read more
33 Cases – 16 min read – December 19, 2023 Bohdan DovhaliukBlog Editor at Serpstat Discover the remarkable transformation of Community Playthings, a pioneer in educational furniture, as they navigated the complex world of multilingual SEO. Faced with the challenge of engaging diverse linguistic audiences in the UK and Germany, they turned to Serpstat. This … Read more
Google My Business management tools are third-party tools that support your business’s local SEO efforts. They do this by helping you properly optimize your Google Business Profile listing. Formerly known as Google My Business, or GMB, Google Business Profile (GBP) lets you manage the information your customers can see across Google Search and Google Maps. … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped. Google Groups still has a lot of visibility in the … Read more
Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters … Read more
Google Display ads are a part of the Google Display Network, which spans over two million websites and apps that show ads. These are paid ads that typically appear as banners within websites, mobile apps, social media, and other platforms. Here’s an example of a display ad on a media site: Display ads reach the … Read more
In an era where visuals often speak louder than words, Google’s latest update to Maps is a game changer. This is particularly pivotal for businesses in the Greater Toronto Area. Google’s “photo-first” search results layout emphasizes the significance of visual content in your business listing on Google Maps, signalling a major shift in how businesses … Read more
Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best … Read more
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. … Read more
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