Content lies at the heart of almost every digital marketing strategy. You need to consistently produce high-quality content that attracts, engages, educates, and guides your readers to take the desired action. Like booking a demo or scheduling a call. To help you achieve your content marketing goals, we’ve put together a list of the 10 … Read more
What Is Legal Content Writing? Legal content writing is the process of producing written content (such as blog posts and newsletters) on law-related topics. It’s a marketing tactic that helps law firms and attorneys engage target audiences—and convert them into clients. For example, the Law Offices of Robert Tsigler, PLLC, has a blog post about … Read more
Have you ever noticed how we say things can change how the readers feel about them? That’s where tone comes in when we write. Learning how to set the right tone in writing is like learning the magic behind making your words sound just right. In this post, we’ll explore what a tone is, why … Read more
Writing high-quality blog posts can take a long time. You need to research, write, edit, and publish each piece. But there are steps to speed up the process. In this article, we’ll show you how to write blog posts faster without compromising quality. 12 Tips for Writing Blog Posts Fast 1. Perform Efficient Keyword Research … Read more
SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content your readers and Google will ****. 1. Find a winning keyword If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high … Read more
Responding to a Reddit question about location names, Google Search Advocate John Mueller advised content creators to lean on their own research instead of suggestions generated by search engine optimization (SEO) tools. Here’s the question from Reddit: “I write for and manage the blog of a Vietnamese travel agency catering mainly to American and Australian tourists. … Read more
What Is SEO Writing? SEO writing is the process of writing content in a way that’s intended to make it rank higher in search engines like Google for relevant keywords. This involves: Optimizing your content for target keywords Making sure your content is helpful to readers Helping search engines understand what your content is about … Read more
What Is B2B Writing? B2B writing, also known as business-to-business writing, is when one business writes content (like blog posts or case studies) for a target audience of other businesses. The content should provide actionable advice to help an audience understand and solve their challenges. For example, this blog post may be considered B2B content—Semrush … Read more
In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship. But there’s more to copywriting vs. content writing: Different characteristics and marketing genres, different tones, different purposes, different goals. All of which we’ll cover in this article. You’ll also learn core techniques for each. And … Read more
Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, “What should I do for Google” when you are writing content. He said just think what you need to do for your readers and leave everything else out of mind when it comes to the content you are writing. “I’d encourage you … Read more
421
229
714
826
543