The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral … Read more
As expected, Google has finally released its updated Google SEO starter guide and it was cut down in a big way. Google said this update aimed to make it work for someone first getting into SEO and less for an advanced SEO professional. Google made maybe four updates to this SEO starter guide, one update … Read more
Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 billion). Reports of a coming sale emerged in November. The sale still will need regulatory and shareholder approval. About the sale. Yandex N.V., the Dutch parent company of the … Read more
On Friday afternoon, I was able to play a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my quick impression was that I was not too impressed, mostly because some results were not returned and because it took about a full … Read more
The age of artificial intelligence is truly here. In 2023, we saw a series of monumental developments in the world of AI—from the launch of OpenAI’s GPT-4 to Google’s rollout of AI-powered search. And after a year of such drastic technological changes, businesses of all sizes are wondering to what extent they should ride the … Read more
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the … Read more
Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch” error, but using /sitemap10.xml with the same exact file will not trigger any errors. This error shows up in the Google Search Console … Read more
AWS Glue is a serverless data integration service that simplifies the discovery, preparation, and movement of data for analytics, machine learning (ML), and application development. With Glue, you can: Centralize data discovery and metadata management: Create a unified Data Catalog to identify and understand your data across diverse sources. Build scalable ETL pipelines: Visually develop and schedule … Read more
It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t believe it will. But there is palpable fear in the industry, and understandably so. There … Read more
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.” “It doesn’t say it is a … Read more
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