I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. This comprehensive guide delves into the intricacies of … Read more
As you may remember, Mustafa Suleyman became the CEO of AI at Microsoft and then shortly after we heard that Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising. Since then, Mikhail Parakhin has been very quiet on X, but he did post one response this week on Mustafa Suleyman. Steve … Read more
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you … Read more
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again. In a thread on X, John … Read more
Keyword research is a cornerstone of successful YouTube content creation. It plays an important role in driving visibility, engagement, and channel growth. As YouTube continues to develop into one of the most powerful platforms for content creators, understanding YouTube keyword research tools and YouTube SEO becomes a necessity. At its core, keyword research helps you … Read more
More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll probably only hurt you. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword … Read more
Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update. He was quoted as saying, “We have already done stuff against Parasite SEO; the recent update is the proof.” Nikola Minkov … Read more
What Are Sitelinks? Sitelinks are the links below a search result or ad that accompany the main listing. They point to additional pages from the listed website. Sitelinks are search engine results page (SERP) features, typically displayed for branded searches, that provide more website information to enhance the searcher’s experience. In the example below, the … Read more
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I was searching for the best SEO strategies to increase traffic to my website and turned my attention to posts structured as ranking lists. Surprisingly, they offer numerous advantages that take time to be apparent. Therefore, much of the information from this article may serve as an unexpected revelation for you. I divided today’s material … Read more
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