Navigating the complex world of SEO reporting can often feel overwhelming. With a myriad of metrics available, it’s crucial to pinpoint which ones truly matter to your strategy.
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite the puzzle to: Wrangle data for 100+ sites. Keep tabs on every site’s performance. And, … Read more
Establishing a strong online presence is essential for businesses of all sizes. One of the most powerful tools for local businesses to connect with customers is the Google Business Profile. Having a Google Business Profile is not just about visibility; it’s about making a positive first impression and building trust with potential customers. When your … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has started to enforce the site reputation abuse policy with manual actions, not algorithmically yet. Google may have had another algorithm update on May 3rd. Google … Read more
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new … Read more
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers … Read more
Google indicated that manual actions were coming to webpages that host third party webpages and according to some, the effects of those manual actions may be showing up in the search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6th that Google was enforcing the new site reputation abuse policy with … Read more
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more
Navigating the complex world of SEO reporting can often feel overwhelming. With a myriad of metrics available, it’s crucial to pinpoint which ones truly matter to your strategy.
Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics … Read more
What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically include the following elements: Title (H1): The title or headline of the article Main sections/headings (H2): These are the major divisions of your content. Each … Read more