I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that … Read more
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out … Read more
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers … Read more
We looked at 171 SEO specialist jobs in Boston, MA, to determine the current state of SEO marketer jobs in the area.Here’s what we found out: Key Takeaways SEO jobs in Boston, MA, have salaries 22.4% higher than average. There are jobs for entry, mid, and senior SEO Specialists. Compared to other locations, Boston, MA, … Read more
Google’s bold new vision for the future of online search, powered by AI technology, is fuelling an industrywide backlash over fears it could damage the internet’s open ecosystem. At the center of the controversy are Google’s newly launched “AI Overviews,” which are generated summaries that aim to directly answer search queries by pulling in information … Read more
SEO reporting involves tracking, analyzing, and reporting on various metrics related to a website’s search engine optimization (SEO) performance. This includes monitoring key indicators such as website traffic, keyword rankings, backlinks, and overall visibility on search engine results pages (SERPs). Fortunately, many SEO reporting tools help you gain valuable insights into the effectiveness of your … Read more
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. … Read more
At Google I/O a few days ago, Google announced that AI Overviews would be rolling out to users in the United States (with more countries coming soon). That’s beyond the Search Generative Experience (SGE) labs experiment that launched in May of 2023. It’s a huge deal since many have been wondering how Google would proceed … Read more
For local businesses, navigating the often-complex world of SEO can feel like deciphering a secret code. However, the good news is that we often get detailed explanations from Google officials that help us better understand and navigate these SEO challenges. And, today, we bring another such explanation to you. A recent Google Search Central video … Read more
Google’s John Mueller was asked when can a site expect to recover from the September 2023 helpful content update, assuming the site took all measures to “fix” their site. John Mueller said you can assume “bigger changes would be visible when the next core updates happen.” This came up on X: Question: Assuming a site … Read more