What Is Pogo-Sticking in SEO? Expert Strategies and Tips

What Is Pogo-Sticking in SEO? Expert Strategies and Tips

Defining Pogo-Sticking Pogo-sticking in SEO is when a user quickly navigates between webpages and search engine results pages (SERPs), only spending a few seconds on the pages. For example, the user enters a search query in Google and clicks on a search result that takes them to your page. But they almost immediately return to … Read more

Video: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Video: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

For the original iTunes version, click here. The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site … Read more

How to set and manage PPC expectations for teams and stakeholders

How to set and manage PPC expectations for teams and stakeholders

Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more

Bingbot Fully Supports Brotli Compression & Now Tests Zstd Compression

Bingbot Fully Supports Brotli Compression & Now Tests Zstd Compression

Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler. Fabrice Canel wrote on X, “Bingbot now supports Brotli compression for all URLs after a successful ramp-up to 100%!” Microsoft began testing support for BingBot Brotli compression a … Read more

16 Tactics for a Winning Mobile App Marketing Strategy

16 Tactics for a Winning Mobile App Marketing Strategy

People mostly download apps for two reasons. To be entertained. Or to carry out a task. A mobile app marketing strategy can help you convince your target audience your app will serve their needs. Below, we cover various mobile app marketing tactics to boost awareness. And downloads.  Most importantly? You’ll learn how to build a … Read more

Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024

Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty … Read more

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