SEO experts often recommend various practices, but how do you discern the most valuable ones? Here’s a list of prioritized sitemap best practices for you. 1.Page Prioritization. Prioritizing your pages allows you to efficiently channel more traffic to your most valuable content. Google’s sitemaps protocol enables you to assign scores ranging from 0.1 to 1 … Read more
Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however, … Read more
We’re thrilled to announce the next exciting installment in our Women in Digital series, brought to you by Perficient and Adobe. Following the success of our last in-person event in Cincinnati, we’re continuing our mission to empower and connect women. ****: October 10, 2023 Location: Virtual Event | Register Here Meet Our Panelists Our upcoming … Read more
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and … Read more
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes … Read more
Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have not seen this yet but I am not sure if this is new at the Google office. I spotted this on Instagram. This … Read more
A new email was leaked as part of the DOJ investigation, this was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all of Google Search including Google Search and Google Ads but also to the leads of the Chrome team. It seems to be asking … Read more
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in … Read more
Wix now supports IndexNow, the Microsoft initiative to make indexing more efficient and faster. With that, Microsoft said, “more than 60 million websites are publishing over 1.4 billion URLs per day to the IndexNow API.” This is turned on by default, there is nothing Wix customers need to do. We recently spoke to Fabrice Canel … Read more
Kateryna HordiienkoResearch Editor at Serpstat Migrating your website can be a practical way to efficiently grow your business, but it comes with risks. If you don’t want to experience a partial loss or drastic drop in search engine rankings, getting a domain migration checklist for a website will help you make the process as precise … Read more