As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends. Thankfully, this guide will explain all the various factors … Read more
Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and checkmark within it. This is from the ongoing Google advertiser verification program and now we are seeing Google test little blue checkmarks for advertisers … Read more
Imagine that you wake up one morning, take a sip of your delicious coffee, and open your laptop to take a look at your site when suddenly … you see that it went offline. Every webmaster will have to face at some point an SEO nightmare in the form of website downtime. When your website … Read more
Recipe structured data provides a way to help users find recipe content by making it easier for Google to understand the content and intent of the recipe page. A common debate among SEOs and webmasters is about the impact structured data (SD) has on SEO metrics like clicks, impressions, and average position. In fact, Google … Read more
Here is a statue of a bull at the Google Haifa office, this photo was taken a month ago and posted on Instagram. So the other day we had a Google cow and now a Google bull. This post is part of our daily Search Photo of the Day column, where we find fun and … Read more
One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines analyze that help them determine where your pages should rank and what languages it should appear for. Read our latest article to learn more … Read more
Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is called Dolly, named after the famous sheep of that name, the first mammal to be cloned. Open Source Large Language ****** The Dolly LLM is … Read more
Are you tired of bidding on jobs, only to be told you’re “too expensive?” Are you having problems making ends meet, and “feast or famine” mode is burning you out? Yup, I hear you. Job sites like Upwork are an easy way to bid on multiple projects. BUT, there’s a downside… Prospects are often flooded … Read more
Did you know that almost 45% of people don’t like ads that pop up based on their searches? That was just one of the negative findings in a survey conducted of over 1000 online shoppers. In fact, only 10% of respondents didn’t find digital ads annoying! But, when you need to market your business, what else can you … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more