Google often announces algorithm updates that can alter how the search engine operates. These changes also affect the rank positions of the search results — for better or for worse.
The anchor text strategy is the text of a hyperlink (backlink). In an HTML document, this term or the phrase is usually marked visibly (blue or another color, often underlined). When rolling over, the mouse pointer changes to a hand with a finger. This anchor text plays an important role in connection with search engine … Read more
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good … Read more
The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website. And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and … Read more
Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses competing with the big dogs, but it’s actually a huge opportunity ready for the taking! After all, unique offerings, personal service, and authenticity are exactly what makes your small business … Read more
The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google … Read more
March 21, 2023 | Posted by The In Search SEO Podcast Welcome to the final part of a three-part discussion about Google Analytics 4 in this episode, we’re going to be looking at how we migrate to GA4. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner … Read more
You are a beginner and want to avoid mistakes while setting up an Ad? Do you wish to learn how to make an Ad more relevant to the user? You are curious to know what features you can use to set up an effective Google Search Ads Campaign that brings more traffic? Do you want … Read more
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is fast approaching. Universal … Read more
To make keyword research easier, you need to use the right tool and apply the right tips. The right keyword generator can give you thousands of relevant keywords quickly and help you save a lot of time. What and why doing keyword research is important. 5 steps to do free and effective keyword research Creating … Read more