Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.” This also works for Nike membership. This … Read more
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales … Read more
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), **** are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to … Read more
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Curious to know what online shoppers are looking for on Amazon? Then this article is for you. What Are the Most Searched Items on Amazon? In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.” Amazon’s “kindle” comes next. We discovered this using our Keyword Wizard for Amazon … Read more
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through … Read more
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion … Read more
Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new … Read more
Going up against big competitors in your industry, like Outlook India for Affiliate sites, Amazon for eCommerce sites or Wikipedia for informational queries, isn’t easy, but it’s not impossible either. With careful content optimization, following the right UX best practices and building authority with quality backlinks, there’s nothing stopping you from doing what we did … Read more
If you sell products on Amazon, one of your key concerns should be how to rank your products higher in its search results. This is where Amazon SEO can help. In this Amazon SEO guide, we’ll go over the top strategies you can use to drive more traffic to your Amazon product listings and generate … Read more
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now … Read more
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