Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that identifies … Read more
Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. The answer is a resounding, “Yes!” Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break … Read more
As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, especially with the limitation of targeting capabilities off Amazon’s platform for Google and Meta. This overall increase in ad spend on Amazon has made it so … Read more
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year … Read more
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide … Read more
What are the best SEO books you should invest in right now? I purchased the top 26 SEO books on Amazon to find out. This guide will show you my top 5 and why the other SEO books didn’t make the cut. Let’s dive in: Top 5 Best SEO Books (After 40 + Hours of … Read more
Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart. According to the study, 14.35% of all site visits result … Read more
June 5, 2017 | Posted by Shay Harel Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that’s exactly what happened last month on the Google SERP. To be sure, … Read more
February 14, 2018 | Posted by Mordy Oberstein Way back in May of 2017 I presented a bit of data on how a Google algorithm update impacted some of the biggest names in online retail. What I had shown then was merely a snapshot in time, the result of one of Google’s many … Read more
Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when … Read more
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