In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive … Read more
The popular Google app, the Google Search app, now has a toggle at the top to quickly switch between Google Search and Gemini (formerly Google Bard). It shows up at the top and is defaulted to Google Search with the super G logo but you can see the Gemini logo that you can tap on … Read more
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are … Read more
It seems Google has no plans to build a mobile app for Search Console in the near future. John Mueller of Google was asked about the possibility and he responded on LinkedIn, “I don’t see this happening again anytime soon.” The question asked was by Hans Petter Blindheim, who wrote: John Mueller and/or Gary Illyes … Read more
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing. … Read more
A couple of weeks ago, Microsoft introduced Copilot Pro, the paid premium version of Copilot, formerly known as Bing Chat. And on Friday, Microsoft finally added support for Copilot Pro to the iOS app (with Android coming really soon). We knew that Microsoft submitted the updates to both the Apple and Google app stores for … Read more
As you know, Microsoft released the Copilot App for iOS and Android but it does not support plugins like the Bing App. But don’t worry, Copilot will soon support plugins. Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, announced that plugin support will be added to the Copilot mobile apps. Here is … Read more
Last week, Microsoft quietly released the Copilot App for Android and iOS. Don’t tell anyone but the Bing App and Copilot App use the same chat feature, the only difference is the Copilot App takes you directly to the chat interface and bypasses search. As a reminder, Bing Chat was rebranded to Copilot. Mikhail Parakhin … Read more
In the ever-evolving landscape of mental health support, mobile applications are emerging as transformative tools, offering solace and guidance to individuals navigating psychological and psychiatric disabilities. In our upcoming installment, we will embark on an insightful journey into the realms of “Youper,” a beacon of hope and assistance in the intricate tapestry of mental well-being. … Read more
Online reviews are vital for businesses because they build consumer trust and influence decision-making. Positive reviews can boost your business’s reputation and help you attract more customers. While negative reviews—though they can sting sometimes—provide valuable feedback for improvement. In this post, we’ll explore what a review app is and how it can help you manage … Read more
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