Blog: 10 Important 2019 SEO Trends You Need to Know | TechnicalSEO.com

Blog: 10 Important 2019 SEO Trends You Need to Know | TechnicalSEO.com

Article written by Danny Goodwin, with Alexis’ contribution. 7. Win with On-page Optimization Alexis Sanders, technical SEO manager at Merkle, also shared some key website optimizations: Content that answers common user questions. Ensuring internal site search is providing relevant results. Shortening conversion process. Ensure that repeat customers can restock commonly purchased items simply. Customer support … Read more

4 Core Tactics to Help You Get Affiliate Marketing Right | Nightwatch Blog

4 Core Tactics to Help You Get Affiliate Marketing Right | Nightwatch Blog

An influencer recommends a new skincare product on his Instagram feed. A tech magazine publishes a sponsored post about an upcoming graphics card. A well-known blogger reviews a new smart home gadget they received for free.  These are all examples of affiliate marketing, which in the age of social media, is potentially one of the … Read more

Should you pay for links in 2021? | Nightwatch Blog

Should you pay for links in 2021? | Nightwatch Blog

Buying links in an attempt to improve your website’s search engine rankings has always been a controversial topic. The strategy is seen as at best risky, and at worst something that should be completely avoided. Those against the strategy point towards Google’s Penguin update and the threat of manual actions as reasons why you absolutely … Read more

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning:  You’re unable to personalize to the individual user.  You can’t extract actionable data from your messages.  User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect … Read more

Everything You Should Know About Writing a Meta Description | Nightwatch Blog

Everything You Should Know About Writing a Meta Description | Nightwatch Blog

Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen … Read more

SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. … Read more

11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

If you want your blog posts to get search traffic, optimize them for SEO. But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. 1. Target a topic with search traffic potential If no one’s searching for … Read more

How Bing AI Chatbot Sydney is Changing the Game for SEO — Serpstat Blog

How Bing AI Chatbot Sydney is Changing the Game for SEO — Serpstat Blog

Kateryna HordiienkoResearch Editor at Serpstat Since the ELIZA NLP program in the 1960s, talking to an AI has been discussed as an idea, and now it’s going to get integrated into search engines. In 2016, Microsoft closed down a chatbot called “Tay,” which was created with a different type of artificial intelligence, as users induced … Read more

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