Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video … Read more
What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get … Read more
June 28, 2022 | Posted by The In Search SEO Podcast Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, … Read more
There are many ways to market your property management company, both online and offline. One effective but often overlooked method is direct mail marketing. With so many digital marketing strategies appearing in recent years, direct mail marketing is on the decline – but it shouldn’t be ruled out. In this article, we’ll go over everything … Read more
You are a beginner and want to avoid mistakes while setting up an Ad? Do you wish to learn how to make an Ad more relevant to the user? You are curious to know what features you can use to set up an effective Google Search Ads Campaign that brings more traffic? Do you want … Read more
Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it’s not surprising that we run into roadblocks once in a while. We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND … Read more
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