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Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why … Read more
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key … Read more
May 29, 2017 | Posted by Rank Ranger Everyone knows that a chain is only as strong as its weakest link. That’s why understanding a user’s path towards conversion is just as important as the conversion itself. Delving into the path that a user took towards making that conversion helps to isolate what … Read more
Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when … Read more
Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to … Read more
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover … Read more
Microsoft Advertising announced many new changes and information yesterday, including a new campaign-level change history report, new code-free conversions for Smart Campaigns accounts with Multi-platform, postponing the Enhanced CPC change, and more. (1) Change history for campaign-level conversions: Microsoft Advertising will be updating the change history report to include campaign-level conversions. This will show you … Read more
December 23, 2020 | Posted by Darrell Mordecai There comes a time when every website owner wonders when it’s time to start running paid ads. There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly … Read more
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook … Read more
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