![How to Build an Effective Content Marketing Funnel [Data + Guide]](https://static.semrush.com/blog/uploads/media/0d/e8/0de89c32b391c16b5a58067451f972a9/content-marketing-funnel-sm.png)
In this article, we’ll explain how to build a content marketing funnel that generates brand awareness, leads, and sales. We’ll also share data from a survey we conducted in 2020, which polled 350 employees of digital marketing agencies and other organizations from around the world. What Is a Content Marketing Funnel? A content marketing funnel … Read more
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
Digital marketing – it’s a dynamic world full of change, isn’t it? Yet, the power of effective landing pages remains unparalleled. It’s the magical place where a visitor’s curiosity transforms into actionable interest. What you’ll learn in this guide is what it takes to make a landing page not just good, but great. We explain … Read more
Many successful marketing teams use content brainstorming to generate ideas on what to create. In this guide, we’ll share the tips and techniques you can use to run brainstorming sessions effectively. But let’s cover the basics first. What Is Brainstorming? Brainstorming is when a group of people share spontaneous ideas as proposed solutions to a … Read more
SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four … Read more
Nick BrownContent Consultant at Vonage Content marketing is one of the most popular forms of digital marketing, versatile across sectors. Adding value for customers and building brand authority, the phrase “content is king” continues to ring true. Content creation can help brands to attract and retain customers and drive sales. Content creation can also be … Read more
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. … Read more
Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy. Page speed for enterprise … Read more
Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers … Read more
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