Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses must adapt. The rise of ChatGPT and Generative AI has accelerated this need like never before. In this article, I will explore how … Read more
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues … Read more
Mitul Gandhi As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet … Read more
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to my voice assistant, desperate for help, “Hey Google, how many ounces in a cup?” Instantly, I received an accurate answer, saving my dish and my … Read more
The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Here, we’ll delve into these key developments, their implications … Read more
September 17, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Summary of Episode 44: The … Read more
Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolution of the system over time. With each successive update, you can see Google fine-tuning the system, expanding to other languages, and more. And now we have the next step in its evolution, and it was a … Read more
SEO, or search engine optimisation, is a series of intentional practices and processes that work together to increase the quality and quantity of the traffic your website earns via search engine organic results. The more optimised for search engines your website is, the more highly it will rank in search engine results pages – and … Read more
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. … Read more
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