Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend: … Read more
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has … Read more
What Are Google Ads Impressions? Impressions on Google Ads count the number of times your ad is shown to users on Google or any other site on the Google Network. Users don’t need to click on your ad for it to count as an impression. There are three types of Google Ads impressions. Search impressions: … Read more
Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said why the contact and about us pages were useful. Needs To Convince Company To Add Contact & About Us Pages @jaclynbrandt tweeted … Read more
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days. Thomas Eccel told me on X that you can now “import your Pmax and sync your whole Google Merchant … Read more
Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through … Read more
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s search technology, as we are witnessing their experimentation and learning processes as they happen. Our Ultimate Guide to SGE has been regularly updated with our findings, … Read more
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo … Read more
In the 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini gave us unique insights into the science of human behavior. Fast forward thirty years later. We’ve applied the principles guided by Cialdini’s research to an entirely new platform: the world of human behavior in digital marketing. Today, we’re all dabblers in … Read more
Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm. Countless independent studies in the SEO industry have proven the impact of backlinks on organic search performance. Now here’s the cool part: We’ve gathered all of these industry studies in one spot for you. Let’s dive in. Proof … Read more
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