One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways … Read more
Perficient’s success is defined by our people. Our organization provides colleagues with tools to grow, the ability to determine their own career path, and the opportunity to collaborate with people from around the world. Making these resources a priority throughout the organization opens the door for colleagues to present ideas to continue enhancing available resources … Read more
Google’s artificial intelligence or AI-powered search engine is getting more upgrades three months after its first beta release. This new update includes three features perfect for students, learners or anyone researching a new topic or learning a new skill. According to Google in their Keyword Blog, these new AI capabilities will “help you better learn … Read more
![Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those ****** to predict answers for future queries [Patent]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/07/patent-ml-models-google.jpg)
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning ******. The patent I just analyzed focuses on using and/or generating a machine learning model in response to a query (when Google … Read more
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost … Read more
May 30, 2018 | Posted by Mordy Oberstein Two words can either make or break your day… Featured Snippets. For those that score them with consistency the SERP feature is a godsend, for those that don’t… well that’s another story entirely. In either case, combining the position zero boxes with yet another two-word … Read more
June 27, 2018 | Posted by Mordy Oberstein After I had the honor of speaking at SMX Advanced 2018, I wanted to share my thoughts and insights with those who could not attend the conference. So, I did what everybody else does, I threw the slides up on slideshare. Great… now you … Read more
September 25, 2018 | Posted by Mordy Oberstein Just admit it, SEO is scary. Between the inherent complexity of what we do and Google not exactly being the epitome of clarity, the ground that is doing SEO can be a bit shaky at times. That’s pretty much why we’re obsessed with what works … Read more
Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google’s official stance on the AI revolution and content creation with machine learning … Read more
As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning ****** from Google, such as BERT and RankBrain. These are all great applications of machine learning. But it isn’t always immediately apparent how machine learning can be useful … Read more
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