Looking to get started with online market research? This guide will teach you everything you need to know. What Is Online Market Research? Online market research is the process of collecting data on a specific market online. Usually with the intention to analyze the data and gain insights that would inform a business strategy. The … Read more
![How to Calculate Market Share [Formula + Guide]](https://static.semrush.com/blog/uploads/media/73/24/7324b52285631748eef82763664acf82/calculate-market-share-sm.png)
What Is Market Share? Market share is the percentage of a particular market served by a particular company. It indicates how dominant the company is in its niche and what potential it has for growth. More specifically, market share usually refers to revenue market share. (The portion of total industry revenue attributed to a company.) … Read more
Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
For the original iTunes version, click here. This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows a spike in 404 errors for URLs ending in /1000. Google launched Circle to Search and a new AI-powered multisearch. A new German study … Read more
It has been just about a year now since Microsoft launched Bing Chat (now known as Copilot) and Bing’s market share has only grown less than 1% according to StatCounter. Most of you may not be surprised, since our poll shared shortly after Bing Chat launched had most of you thinking Bing won’t gain that … Read more
Google Business Profiles has a feature named view market comparison. Here, Google shows you how your hotel is priced against the competition in the area. It has a price comparison of your hotel rates and other properties. I am told this is not new but not every hotel sees this yet. Lluc B. Penycate posted … Read more
Companies that identify and seize market opportunities have the potential to enjoy exceptional growth. But how do you find those opportunities? In this post, we’ll define “market opportunity” and list examples to give you a better understanding of what it entails. We’ll then cover strategic steps for discovering market opportunities that can help you maximize … Read more
What Is Market Penetration? Market penetration is a measure of the reach and sales of your brand, product, or service within an existing market. There are several ways to achieve better market penetration, like attracting new customers, retaining existing ones, or acquiring competitors. But in most cases, the goal remains the same: to capture more … Read more
What Is Market Intelligence? Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape. The core goal of gathering market intelligence is to equip businesses with insights that drive strategic decision-making. Whether a company is launching a new … Read more
421
229
714
826
543