Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two. This test was spotted by Len Raleigh on Twitter, … Read more
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers. Google is telling advertisers that there is a new automated process for photo reviews … Read more
Now when you update your business hours, and maybe other information, on your Google Local Service Ads, those updates will be synced up with your Google Business Profiles within 24 hours. Ben Fisher shared a screenshot on Twitter of the Google Local Service Ads hours screen that said, “Edits made to your ad will update … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
When it comes to listing your business on Google, choosing between the service area businesses and brick-and-mortar listings type is an important first step. This distinction will determine how, when, and where your business pops up in Google Search. If you don’t serve customers at a specific physical location, or if you serve customers at … Read more
There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug. It is not clear exactly what … Read more
Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to … Read more
Google sent out mass policy violation notices to some Local Service Ads advertisers. The notice is being sent via email and the subject line reads, “Your account has policy violations that need to be resolved.” Google is giving these advertisers until June 12th to resolve the issue. It is unclear if this notice was a … Read more
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning … Read more
Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more. Some of these changes were announced earlier as a heads-up. Professional service ads was announced as a beta about a year ago … Read more
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