After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile. Lily Ray posted about it on X moments ago and … Read more
As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Welcome to 2024 – we may have had an unconfirmed Google Search update over New Year’s Eve. I also launched a new version of the Search Engine … Read more
Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car. However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need … Read more
![SEO Predictions for 2024 – [rank theory]](https://www.ranktheory.com/wp-content/uploads/2024/01/email.webp)
People **** this shit! All my favorite podcasts and Matt Diggities do it every year and I’m like hey guys i’m ALSO an influencer… look at my thought leadership-y confidence and my iconoclastic disregard for 583 years of punctuation and capitalization standards! So, without further ado… 1. Here’s what I think is in store for … Read more
Effective website navigation is important for two primary reasons. Firstly, it significantly influences user experience, enhancing the likelihood of conversions by helping audiences find what they seek. Secondly, it plays an important role in supporting search engines. A well-organized navigation structure assists search engines in understanding the layout of your site. Now, the question arises: … Read more
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the … Read more
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it … Read more
Last week, Microsoft quietly released the Copilot App for Android and iOS. Don’t tell anyone but the Bing App and Copilot App use the same chat feature, the only difference is the Copilot App takes you directly to the chat interface and bypasses search. As a reminder, Bing Chat was rebranded to Copilot. Mikhail Parakhin … Read more
Before creating your Google Business Profile listing, make sure you are using the right language. If not, it may cause serious issues for you in the long run where the services will be wrong and will appear in that language. A Local Search Forum thread highlights this issue where the language entered for one Google … Read more
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