Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content … Read more
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news. This article will … Read more
Have you ever wondered how some creators seem to effortlessly hit their YouTube videos’ rank high in search results? You also undoubtedly want more audience to see your videos if you’re a content provider or even just a passionate YouTube viewer. If you want your videos to shine, understanding YouTube SEO is key. Of course, … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing signs of a Google search ranking update brewing over the past day or so. Google Ads has now widely rolled out its conversation AI tools … Read more
Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of … Read more
LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in … Read more
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted … Read more
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates. First look. The new upload option … Read more
Understanding Parallel Routes in Next.js Imagine you’re on a road trip, and you have multiple routes you can take to reach your destination. Similarly, in web development, when you build a website using Next.js, you create different routes for different pages. What are Routes? Routes are like paths or directions to specific pages on a … Read more
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across … Read more
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