Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
Remember when we reported that Google Groups seems to have seen a visibility boost in Google Search, which resulted in a lot of spammy and sometimes dangerous information showing up in Google’s search results. Bleeping Computer now reports that Google is ending support for Usenet groups on Google Groups to fight spam. “Google has officially … Read more
Google added this “get style recommendations” feature to the search results months back but did you know you can swipe left and right on those style recommendations while on mobile search? Then after several swipes left and right, Google will give you a carousel of product results it thinks you may like. I don’t know … Read more
I asked the search community to let me know what features they would like to see within Google Search Console that they do not have yet. I received well over a hundred responses, so I figured I’d highlight and summarize them in a blog post here – Google, are you listening? The list is about … Read more
Google’s John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers. The person asked, “I have the most important (parent company) domain linking to the … Read more
Welcome to our latest blog post where we dive into the realm of PowerShell scripting to empower you with the ability to efficiently update existing items. In today’s fast-paced digital landscape, the need to manage and modify data swiftly and accurately is more crucial than ever. Whether you’re a seasoned IT professional or just starting … Read more
It’s time for the big Google Webmaster Report, the January 2024 edition. This month we saw the November 2023 Google reviews update completed after 29 days. But that wasn’t the end of the volatility, it was a very volatile month. Google also confirmed it tweaked its local ranking algorithm to strengthen openness for non-navigational queries. … Read more
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
In today’s digital age, LinkedIn has emerged as a critical platform for professionals and businesses alike. For individuals, it serves as a dynamic career development tool, while for businesses, it offers a unique opportunity to engage with a broad network of professionals, prospective clients, and industry leaders. LinkedIn’s relevance in the business landscape continues to … Read more
Visitors arrive on your website from many places. Some come from organic search. Some from paid search. Some from social media. And some typed your URL directly into their browser. These are all traffic sources. You can use them to understand your audience and improve your marketing performance. What Are Traffic Sources in Google Analytics? … Read more
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