Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking. He tweeted: “Does … Read more
Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices. When it comes to developing audience personas for a business, the process can be as long (and as expensive) as you allow it to be. However, for SEO marketing campaigns, the traditional way is often … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. When will Google push out the next confirmed Google ranking update? Google Business Profiles restaurant menu highlights feature is out. A report says custom services in Google … Read more
In recent years, video job interviews have become the norm, offering numerous advantages for both employers and candidates. However, with technological advancements come new responsibilities, especially when it comes to protecting candidates’ rights and privacy. In this blog post, we’ll explore the growing trend of video interviews, take a closer look at Illinois’ Artificial Intelligence … Read more
Are you looking to examine the website traffic for any site, including your own? Analyzing website traffic is necessary to know how well your website is performing in search results. This kind of web analytics can tell you who is visiting your website, which channels are bringing in the most traffic, and how traffic and … Read more
Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to … Read more
In this episode of “The SEO Entrepreneur,” hosted by Nathan Gotch, we welcome Joe Davies, co-founder of Fat Joe. Joe dives deep into his journey in the SEO industry, sharing valuable insights on scaling a business in this dynamic field. From the early challenges to developing Fat Joe’s innovative systems, Joe offers a rare glimpse … Read more
Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests … Read more
Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the … Read more
Google has added the “add note” search labs notes feature to the URL bar and in SGE while browsing. This makes it way more visible to add a note to a document than before, by placing the add note button directly on the web page you are reading, and not just in the search result … Read more
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