For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel … Read more
In the ever-evolving world of technology, Perficient continues to shine with exceptional talent that drives innovation. Today, we bring you the story of Nadine Nassar, a dynamic Technical Consultant, whose journey from Lebanon to Houston has been nothing short of inspiring. “Walk me through your career journey, where did you start, and how did you … Read more
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians. At Schema App, the ambiguity around the use of the Physician type has long been an area of contention for many of our healthcare customers. … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is this weird trend of some sites being dropped from the Google index on weekends and returning on weekdays – it is super unusual. Google launched … Read more
Private blog networks (PBNs) are the go-to link building tactic for grey hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a ROT (Return on Time) perspective? Free SEO Masterclass – Get predictable #1 rankings. I’ll answer these questions and more, but first, a quick story: I … Read more
If you aren’t using Google Search Console (GSC), you’re missing out on one of the most helpful and effective SEO tools. Also, it’s completely free, so there’s no reason not to use the tool (unless your SEO campaign excludes Google, but who does that?). Even if you’ve already seen the light and are using some … Read more
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google … Read more
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and … Read more
Previously we did a deep dive in to the prerequisites required for Sitecore database upgrade and steps needed to prepare for it. In this second part of the 3 part blog series, we will go over the steps that need to be performed to do the actual upgrade of databases. Upgrade Steps Go to https://dev.sitecore.net/Downloads/Sitecore_Experience_Platform/103/Sitecore_Experience_Platform_103_Update1.aspx and … Read more
Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 … Read more
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