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In late September Meta highlighted their AI innovations at 2023 Meta Connect, where they highlighted their AI-powered chatbots, AI-generated imagery, and virtual reality tools. In this blog, we’ll be exploring the Meta AI chatbot further.
Day: January 11, 2024
Sound the Alarm! Google’s Huge Spam Attack Exposes Loopholes
On December 20th, 2023, X user Lily Ray made a startling discovery on Google’s search results. She had looked up ‘Craiglist used auto parts’ on the search engine and soon discovered that every result in the top 20 was from spam sites. They weren’t cleverly veiled spam sites, either – just run-of-the-mill garbage sites that … Read more
Daily Search Forum Recap: January 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still working out the kinks with site names in the search results. Google has refine this search overlay in mobile. Google SGE offers products to … Read more
Persona Topic Matrix Template for Topic & Content Gap Analysis
Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing … Read more
What Is Organic Traffic in Google Analytics 4? (+ Analysis Tips)
What Is Organic Traffic in Google Analytics 4? Organic traffic refers to website visits that come from organic (unpaid) search results. When someone looks up “how to make vegan pasta” using a search engine and clicks on the link to go to a website, this counts as organic traffic. The main difference between direct and … Read more
Power up your marketing programs with Google Analytics 4
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and … Read more
HTML Anchor Element: A Simple Guide for Beginners
What Is an <a> Tag in HTML? An HTML <a> tag is a piece of code for adding links from one web resource to another. It is also known as an anchor tag or anchor element. An <a> tag looks like this: <a href=”https://www.semrush.com”>Our homepage</a> Resources that <a> tags can link to include webpages, email addresses, images, … Read more
Google Search Refine This Search Overlay Filter
Google seems to have rolled out the refine this search filter button that overlays a number of search filters. This seems to be the mobile version of what we saw on desktop and honestly may have been out for some time but I never covered what it looked like (or maybe I did and I … Read more
TikTok reports non-skippable video ads may harm engagement
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it … Read more
Microsoft rolls out new AI tool that generates instant banner ads
Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time … Read more
