Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Another weekend and another unconfirmed Google search ranking update to report on – whoa. Google also may have had a local search ranking algorithm update on January … Read more
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue arose after a notable publication suggested that including author bylines could boost content’s visibility in Google’s search results. According to the publication, this claim has … Read more
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, … Read more
Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution … Read more
As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. Some third-party services can get temporary cookie access through a deprecation trial. Businesses should audit their site’s cookie usage before more users … Read more
What Is Brand Identity? Brand identity is a combination of elements like the logo, colors, typography, and visuals that represent the brand. But it’s not just about looks. It also includes the brand’s personality and values. And how it’s perceived. Brand identity is the DNA of your brand. It’s what makes your brand unique, recognizable, … Read more
TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media. Given … Read more
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I have once again heard from several site owners that had their highest levels of traffic right before getting hammered. I’ll cover more about that soon, but it’s something I have seen for a long time. And now … Read more
Pay-per-click (PPC) campaigns deliver quick and easily measurable results. But how do you put together a PPC campaign? And where can you run those ads? You’re about to find out But let’s start with the basics. This guide is easier to follow along with if you have a Semrush account. And you can register for free … Read more
In Apache Spark, efficient data management is essential for maximizing performance in distributed computing. Partitioning, repartitioning, and coalescing actively govern how data organizes and distributes across the cluster. Partitioning involves dividing datasets into smaller chunks, enabling parallel processing and optimizing operations. Repartitioning allows for the redistribution of data across partitions, adjusting the balance for more … Read more
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