Google has updated its mobile Chrome following feed feature not just to show content from publications you follow but now also for topics you follow. So now you are getting a more diverse set of sites in your follow feed within Chrome. Glenn Gabe posted about this on X, as you know, Glenn is really … Read more
Google’s John Mueller said that changing from www to non-www for your domain shouldn’t change much. I suspect he means that doing that wouldn’t hurt or benefit your rankings that much and Google will likely pick up on the change and the rankings would not suffer much from the change. John was asked: We have … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says changing from www to non-www shouldn’t cause big issues. Google’s URL Inspection tool referring page seems like it can be from non-linked sources. Google Business … Read more
Google has this timeline view for some knowledge panels in the mobile search interface. It seems related to the notable moments card knowledge panel feature we saw years ago, but this is in a timeline view. This timeline view seems to only work on mobile, for me, and Shameem Adhikarath shared a video of this … Read more
Google is testing showing one more product in the search product grid layout. Google is testing showing five products across, instead of four products across. This test was spotted by Khushal Bherwani who posted this example on X: Khushal also posted a before and after: 🧵 here is what we normally see pic.twitter.com/LLe8kjMrAy — Khushal … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is this influx of 404 errors in Google Search Console because of some /1000 URL spam that is impacting everyone, Google says don’t worry about it. … Read more
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and … Read more
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions. This was spotted by Boris Beceric who posted about it on LinkedIn – he … Read more
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what … Read more
How do you increase Trustworthiness according to Google’s E-E-A-T guidelines? In this guide, I’ll show you 7 practical ways to make your website the most trusted in your industry so you’re rewarded with better rankings and more organic search traffic. Let’s dive in. What is Trustworthiness? While E-E-A-T is a newer concept, the idea of … Read more
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